Are ganjapreneurs going after healthy-living as a new marijuana marketing tactic?

Visit a dispensary in one of the 28 states that legally sell marijuana and you’re likely to find products with monikers like God’s Green Crack, Super Lemon Haze, or Skywalker. That’s all about to change as a new breed of ganjapreneurs swoop into the fledgling industry with new marijuana marketing.

In a classic consumer-marketing move, they’re getting rid of stoner slang and replacing it with supermarket-friendly names that purport to help customers live better.