Branding the Bud: Marijuana Companies Want California to Issue Trademarks for Pot

The sandwich baggie brimming with buds is gradually becoming a thing of the past in California. In its place, an era of name-brand marijuana is emerging.

Celebrities — including actress Whoopi Goldberg, rapper Snoop Dogg, rocker Melissa Etheridge and the family of reggae legend Bob Marley — are branding their own herb. Law firms have sprouted to help marijuana sellers brand their goods.

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Source: Branding the Bud: Marijuana Companies Want California to Issue Trademarks for Pot