Gen Z Will Be the Ultimate Pot Consumers

America’s Generation Z is coming of age in a whole new world of weed.

This large cohort, which already has big-time spending power as the oldest age into high school and college, is formulating its consumption habits at a time when marijuana muscles into the mainstream. Unlike their Gen X or Boomer parents, Gen Z shoppers have only known a time where cannabis is edging toward acceptance, with California voting to legalize medical use in 1996—a year before even the oldest Gen Z consumers were born. Continue reading “Gen Z Will Be the Ultimate Pot Consumers”