Many cannabis manufacturers and dispensary owners I talk to don’t have a direct sales team; most don’t like making sales visits or calls to key physicians and virtually all say they don’t have the time to do more on the development side of their business. Does this sound like you or your practice?
America’s Generation Z is coming of age in a whole new world of weed.
This large cohort, which already has big-time spending power as the oldest age into high school and college, is formulating its consumption habits at a time when marijuana muscles into the mainstream. Unlike their Gen X or Boomer parents, Gen Z shoppers have only known a time where cannabis is edging toward acceptance, with California voting to legalize medical use in 1996—a year before even the oldest Gen Z consumers were born. Continue reading “Gen Z Will Be the Ultimate Pot Consumers”→
With CVS, Walgreens and Rite-Aid all moving in lock step with CBD products, general retailers are now required to develop their own CBD related strategies. Such was the focus at last week’s CBD and the Future of Cannabis conference, where convenience store operators learned more about the opportunities with CBD. And for a group that has seen their already slim margins shrink due to lower cigarette sales, CBD offers a new high-growth itemnto stock. Continue reading “CBD’s National Rollout Requires Execution, Not Just Excitement”→
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for supplements, nutraceuticals, analgesics and other OTC solutions. Continue reading “CBD: Don’t Wait For Direction, Move Forward”→
Visit a dispensary in one of the 28 states that legally sell marijuana and you’re likely to find products with monikers like God’s Green Crack, Super Lemon Haze, or Skywalker. That’s all about to change as a new breed of ganjapreneurs swoop into the fledgling industry with new marijuana marketing.