Thinking 4/20 is Meh? Think Again — It’s Massive

Marijuana’s big holiday, 4/20, is a huge day for cannabis sales. In fact, it’s the biggest one-day event of the year for the industry — last year between Colorado, Washington, Oregon and California 4/20, which fell on a Thursday, led to $36.3 million in sales according to cannabis market research firm BDS Analytics. By way of comparison, another huge sales day last year, the Friday of Labor Day Weekend, reached $25 million. That is a difference of 44 percent — significant! However, 4/20 is nothing like holidays in other industries, such as Christmas or even Halloween, that boost sales for prolonged periods of time.

 

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Source: Thinking 4/20 is Meh? Think Again — It’s Massive